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Ebram Produtos Laboratoriais, a benchmark in the market for the manufacture and distribution of reagents and equipment for laboratories, has celebrated a milestone in its 45-year journey. The company proudly unveils its new visual identity and logo, symbolizing its determination to always be on the move, driving innovation and actively seeking a more modern future.
The New Ebram Moment
According to the company's Executive Director, Nadjara Novaes Longen, "the aim of the change is to represent what we are experiencing today at Ebram, a time of evolution, modernization and transformation", which is why the visual identity, which reinforces the brand's values, brings symbols and features for greater proximity and identification, in order to get closer to the laboratory and clinical analysis public and reinforce the institution's commitment to science. All this with respect for the history and legacy built on seriousness, long-standing partnerships and the same focus: excellence.
The New Brand and Employees
For Ebram employees, the brand was officially presented at an event that brought together all the staff to celebrate the institution's 45th anniversary.
At the event, the board of directors presented the company's current practices in order to bring it closer to market and generational changes, such as a new identity, a new website, new equipment (EBIO 200 plus and EBIO 400) and reinforced Ebram's commitment to the quality that has accompanied it for 45 years and will remain with the brand for the future.
The New Brand at the Congress
For clients and clinical analysis laboratory professionals, Ebram's new brand and other novelties were officially announced at the 55th edition of the Brazilian Congress of Clinical Pathology and Laboratory Medicine, one of the sector's main events.
Under the theme "The role of the clinical laboratory in promoting health", the event brought together, between September 5 and 8, approximately 4,200 participants including congressmen, visitors, speakers and exhibitors from Brazil, Latin America, the United States, Europe and Asia; and which served as a stage for Ebram to launch this new moment for the clinical analysis laboratory market.
What's Next?
There will be new features in the future, with more active and innovative communication, products with an increasingly high standard of quality and attention to detail. This way, your experience with Ebram will continue to be positive for decades to come, for a long-lasting, solid and successful partnership.
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